With so many big brands to choose from, why buy own label?
In 2014, research group Nielsen found that supermarket own label products – think ‘Tesco Finest’, Sainsbury’s ‘Be Good to Yourself’ and Waitrose’s ‘Essentials’ ranges amongst others – accounted for 54% of total supermarket sales. That’s a significant piece of the pie.
Leaving the question, why are own label products such a popular consumer choice? In the construction industry they offer a time saving solution, where someone else has done all the hard work for you. Suppliers of own label products dedicate their time and resource to identifying the best product solution and suitable manufacturer for their customers’ needs.
This is done by companies working with, and listening to their customers to identify the required product solution. Once the solution is agreed, suppliers select a manufacturer that is well established, has a proven track record in the industry and exceptional technical knowledge and expertise.
It doesn’t stop there, when considering an own label product you can rely on a trusted product solution that:
Answers customers’ specific needs
Offers reliable performance
Provides exceptional quality
Is tried and tested
Is based on the latest research and product developments
Complies with legislation
Offers robust warranties
Plus, they’re readily available, so you know you can get the products you need, whenever you need them.
So, which own label products fit the bill in the roofing industry? Ranges such as TIL-R, FIX-R and FIT-R have been developed with expert manufacturers, and undergo rigorous testing before being released to the market, giving you assurance of their quality. They are also designed to fit together seamlessly, which means you don’t have to waste time shopping around for complementary materials. Therefore if you want to save time by selecting quality products you can trust, they are a good choice.
An added bonus of the TIL-R, FIX-R and FIT-R ranges is that they come with warranties backed by SIG, a FTSE 250 company as standard.
Pop into SIG Roofing to view the full TIL-R, FIX-R and FIT-R ranges. Find you local branch at www.sigroofing.co.uk/find-a-branch